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Banner ads on Yandex: affecting your brand
To measure if banners are actually bringing results can be challenging, so naturally I got curious when I saw a recent study on banner ads. IMHO Vi, a big ad selling agency in Russia, has studied...
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Yandex Advertising Network: new banners to boost CTR
Yandex has just added interactive horizontal banners to its Yandex Advertising Network (YAN) and the testing shows that they can increase click-through rate of Yandex PPC ads up to 20%. Also, judging...
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Types of advertising that annoy Russian consumers the most
The Russian Institute of Modern Media MOMRI conducted a nationwide survey the goal of which was to understand the attitudes of Russian consumers towards advertising, reports Vedomosti [in Russian]. One...
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